ABSTRACT
Without a doubt, the decks are stacked against practitioners because they are greatly limited in how they can respond to public posts. Online interactions with patients about their medical treatment and care in your clinic, such as e-mail exchanges, are widely accepted. However, these conversations should never occur on a social networking platform or open forum. The idea of online reputation and reviews is relatively new to medicine, but it is rapidly taking on increasing importance. Social media and online reviews are now considered critical success factors for aesthetic practitioners as well as all medical practices in light of new consumer behavior and the value reviews have taken on. They are crucial tools for keeping your practice on the cutting edge.
