This chapter examines common issues associated with publishing video-reflexive ethnography (VRE) research for academic purposes or in academic venues and peer-reviewed journals. It focuses on encouraging the VRE researcher to consider important ethical, theoretical and practical issues that need to be conveyed in published work, such as debates around representation of people and organizational processes in visual data, the use of text versus pictures in publications, authorship and participant or site anonymity. VRE publications may emphasize the success of the VRE methodology itself and highlight the innovative and participative ways in which it draws on visualizations of practice, visual feedback or the expertise of participants. Publications may report too on the role VRE has played in the learning by clinical or academic staff about a particular healthcare area, such as maternity care. The chapter considers examples of VRE projects where participants have expressly wanted to be recognized in broadly disseminated footage.