ABSTRACT
The Internet has driven the unbundling and reshaping of the integrated corporations of yesterday into value-creating “networks” of suppliers and customers. In the past, the interactions between companies were constrained by the cost and difficulties of communicating using yesterday’s technologies. This drove the idea that it was better to contain business activities within a company than to interact with others outside of the company boundaries. With the new digital technologies and the global network we call the Internet, this relationship or business truism has changed dramatically, thus driving the unbundling of the corporation. This chapter discusses this change and the new possibilities for the supply chain.
