ABSTRACT
According to Intel’s Place Lab and many others, privacy is the primary challenge faced in the development of location-based services (LBS). Furthermore, privacy is the most often cited criticism of LBS resulting in negative media coverage, and may be the greatest barrier to its long-term success. Apart from passive scanning issues, another privacy trade-off is the manner in which mapping data are downloaded to clients from the mapping databases. Client-computed location is the foundation for the most flexible privacy mechanisms and policies. Plus, any residual tracking records from the software could be analyzed for patterns or other variables that infringe upon privacy norms and regulations. Privacy concerns may be particularly sensitive as services allow colleagues, family members, or others to have real-time information on the location of individuals. Both privacy and security concerns do create resistance to LBS adoption. Member States shall lay down appropriate safeguards for personal data stored for longer periods for historical, statistical or scientific use.
