ABSTRACT
Contrary to what you may want to believe, the entire planet is not your market. Only one part of the world is your customer, and another part is your competitor. In addition, it is expensive to try to market to the entire world. The difference between success and failure in the professional investigative agency business is based on more than just being an exceptional investigator. Marketing techniques, management skills, and the ability to find your niche are the secrets to developing a lucrative private investigative practice.
