ABSTRACT
A seemingly modern day marvel, survey research, at least in forms of counting, dates back to ancient (B.C.) times with the first known survey (i.e., census) under Caesar. The improvement of research techniques coupled with the advancements in technology, allows for easy access to people so to generate any and every kind of data. Qualitative and quantitative information is everywhere; many of the statistics reported on the news, read in papers, or seen on the web originate from questionnaires. For example, the federal government determines crime statistics, population estimates, and unemployment rates using phone survey instruments; local news stations conduct their own web or phone polling; and graduate students are interviewed as they graduate.
