ABSTRACT
This chapter describes six drivers fueling change in retail supply chains. Most of the transformation witnessed today can be traced to one or more of these drivers. In marketing, these are often called uncontrollable variables. The drivers arise from multiple causes: competition, regulation, economy, society or social evolution, and technology (CREST). Table 6.1 presents a working definition of each of the drivers discussed in the next section, and Figure 6.1 models the connections among them.
