ABSTRACT

In 2002, Nielsen Norman Group (https://www.nngroup.com) published a study on corporate intranet usability (Simplicity and enterprise search, 2003). The researchers looked at 14 separate intranets. The study emphasizes the importance of effective searching by noting what happens in its absence. They observed that poor search functionality was the single-greatest cause of reduced usability across the intranet studies. They found that search usability accounted for an estimated 43 percent of the difference in employee productivity between the best and worse intranets. The study also found that unsuccessful search users were using inefficient alternatives, or gave up altogether, bringing the return on investment (ROI) for the unused online assets down to zero.