ABSTRACT

As mentioned earlier, the plastics industry is divided into product and market segments that strongly affect how companies will have to run their businesses. In a number of cases, the company’s original management did not consciously decide to be in certain lines of business, but the nature of company’s technology and their accompanying markets have put them there. Technology is a common thread connecting all of the different industry segments. You need to be aware of these powerful influences and take them into account when managing the business.