ABSTRACT
What the Internet brings us is convenience at our fingertips at negligible costs. It is clear that the power and global reach of the Internet are transforming many aspects of commerce. Several applications have been developed to support and Web-enable activities in the business value chains: advertising, marketing, transactions, supply chain management, customer relationship management including technical support, etc. Technologies available today, and being developed for tomorrow, will result in creating even further efficiencies in connecting buyers and sellers, and extending
their reach. This chapter describes a new class of such applications, namely virtual trade shows.
