ABSTRACT
The power of market intelligence, which has as its primary component competitor intelligence, is the cornerstone of strategy. To take intelligence gathering and strategy development back to its roots, let’s absorb the sage advice that has been handed down from an ancient and authoritative source: Sun Tzu.* Although his advice referred to waging war, transposing enemy for competitor is justified if you are to internalize the wisdom that has endured for over 2500 years and has nurtured both military and business thinking.
