ABSTRACT
Technology, specifically the Internet, is sparking a transformation in business that is every bit as profound as the Industrial Revolution. The movement resounds especially among those forward-thinking executives in market-sensitive organizations who commit themselves to total customer satisfaction. That resolve, along with the application of technology, matches perfectly with the traditional definition of marketing as a total system of interacting forces designed to plan, price, promote, and distribute want-satisfying products and services in a competitive environment at a profit.
