ABSTRACT
Supply chain management practices can help improve strategic position by getting more from new products. The impact of supply chain management on new products is often ignored. The discussion in most supply chain forums focuses on existing, rather than new, products and existing, rather than new, supply chains. The quotation supports the idea that the inherent technology in new products becomes, in time, “ordinary.” This leaves the heavy lifting in terms of maintaining long-term competitive position to extended product design and supply chain management.
