ABSTRACT
In this chapter we describe several “models” that point to ways product and market strategy can be supported by excellence in operations, especially those operations we associate with the supply chain. The models described here provide needed background in support of the idea that the SCM role should be strategic in nature. If it is, it is potent by our definition in Chapter 3 and improves the ability to compete. The quotation above points to a theme common to many of these models.
