ABSTRACT
The Liquid LensSM is a way of seeing, a way of thinking, and a way of acting as related to liquid logistics. We cannot expect the system we develop to be better than the thought process we use to develop it; therefore, it is necessary first of all to organize how we think about liquid logistics. Having done this, Supply Chain for Liquids® will be a powerful tool that we can use to go out and destroy the competition. Without this, Supply Chain for Liquids becomes just another flash that comes and goes with very little value.
