ABSTRACT
Consequences motivate behavior and related attitudes. This happens in various ways. Consequences can be positive or negative, intrinsic (natural) or extrinsic (extra) to a task, and internal or external to a person. These characteristics need to be considered when designing and evaluating intervention programs. This chapter explains why and provides principles and practical procedures for motivating people to work safely over the long term. In other words, I shall show you how to influence behavior and attitudes so that both are consistent with a Total Safety Culture.
