ABSTRACT
Actively caring is planned and purposeful behavior, directed at environment, person, or behavior factors. It is reactive or proactive and direct or indirect. Direct, proactive, and behavior-focused active caring is most challenging, but it is usually most important for large-scale injury prevention. This chapter discusses conditions and situations that inhibit actively caring behavior. We need to understand why people resist opportunities to actively care for safety. Then, we can develop interventions to increase this desired behavior which is critical for achieving a Total Safety Culture.
