ABSTRACT
Increasing actively caring behaviors This chapter integrates principles and procedures from previous chapters to address the most critical question regarding the achievement of a Total Safety Culture. Namely, how can we increase actively caring behavior throughout a work culture? Some conditions and interpersonal techniques facilitate this behavior indirectly by benefiting self-esteem, empowerment, or a sense of belonging. Other procedures can boost actively caring directly with certain activators and consequences. In addition, the social influence principles of reciprocity and consistency can be applied to enhance the caring behavior we desire. In sum, this chapter shows you how to increase the likelihood that people will go beyond their normal routines to help keep people safe.
