ABSTRACT
Introduction .................................................................................................... 38 Goals for the Website...................................................................................... 38 Concept Development.................................................................................... 39 Developing a Site Plan.................................................................................... 39
Content Development and Writing Style ............................................ 40 Information Chunking .......................................................................... 41 Layout and Color Scheme..................................................................... 41 Links ....................................................................................................... 42 Use of Graphics...................................................................................... 44
Website Project Management......................................................................... 45 Domain Registration ...................................................................................... 46 To Build or not to Build................................................................................. 49
Evaluating and Engaging a Designer.................................................... 49 Do It Yourself ......................................................................................... 50 Website Hosting ..................................................................................... 52
Maintenance .................................................................................................... 53 Marketing ........................................................................................................ 54
Website as Advertisement...................................................................... 55 Website as Marketing Tool .................................................................... 56
Newsletters .................................................................................... 56 E-Mail Groups .............................................................................. 56
Use of Search Engines ........................................................................... 57 Disclaimers and Copyrighting ....................................................................... 58
Summary ......................................................................................................... 58 References ........................................................................................................ 60 Additional Reading ......................................................................................... 60
The secret to a successful Website initiative is in taking the time to understand key concepts of what constitutes a well-organized, professional business Website. The decision to establish a Website is not one to be entered into casually. It can be a time-consuming effort that challenges as well as intimidates the most seasoned professional. The planning and execution process need not be stressful if time is taken to educate oneself about what to expect.
