ABSTRACT
Understanding the requirements of new technologies or products sounds like a very basic issue. Especially in the defense industry, when a product met a customer’s detailed specification, it was shipped. The best way to understand a customer’s requirements is by talking directly with them. A customer’s requirements become clear when a manufacturer listens carefully to their needs. Meeting and exceeding customer requirements are part of the cost of reliability. The benefit of the Benchmarking process is that it helps to focus attention and resources on meeting customer expectations through the continual assessment of industrial benchmarked standards set in the free marketplace. Each step in the evolution of the computer redefines the market and sets the standard based on the customer’s expectations. Customers have concerns that are typically overlooked. Understanding a modern customer’s full requirements can be very complex.
