ABSTRACT
The radio and television broadcasting industries, like most other industries that have anything to do with communication and information, have embarked on a digital metamorphosis. Our dawning consciousness of digitally induced change forms a restless bridge between the “uneasy dreams” of society’s wizards of technology and the determined entrepreneurs who turn what is possible into what is done. Broadcasters will be waking up in the next decade to find, like Gregor, that their corporate bodies have undergone massive and magical transformations. To paraphrase the car ad, “this is not the radio and television your parents grew up with.”
