ABSTRACT

Like broadcast television and home video, the radio industry is contemplating a future dependent upon digital conversion. Many radio professionals and industry

observers believe this transition to be necessary, if not unavoidable. According to Suren Pai, President of Lucent Digital Radio, “Digital itself is inevitable. You see that in every aspect of life, and radio is no exception. The world is going digital. There is no going back” (Merli, 46).