ABSTRACT
This chapter’s title is adapted from Jacob Cohen’s (1990b) well-known article. His paper about the application, interpretation, and philosophy of statistics is very much worth reading, especially if one is not a statistician or is familiar with statistics only by plugging data into some exotic statistical computer software program that then whirrs, giggles, and spews out a decision on whether the results are significant or not. Many industrial food technologists, marketing people, and financial people are classed in the latter group, the pluggers-in of data. They often do not understand what assumptions the very competent software designers used in establishing their programs or what limitations there are to the programs; they just know data in, results out. Ergo, conclusion!
