ABSTRACT

Quality Perception .............................................................................. 74 3.5 Cognitive In uences on Quality Perception ................................................... 75 3.6 Nonsensory Factors in Quality Perception ..................................................... 75

3.6.1 Price .................................................................................................... 76 3.6.2 Convenience ........................................................................................ 76 3.6.3 Branding.............................................................................................. 76 3.6.4 Food Processing ..................................................................................77 3.6.5 Ethical Concerns and Animal Welfare ...............................................77 3.6.6 Credence Attributes ............................................................................77 3.6.7 Cultural Differences ............................................................................ 78 3.6.8 Contextual In uences ......................................................................... 78 3.6.9 Food Traditions ................................................................................... 79

3.7 Integration of Sensory and Nonsensory Factors in Quality Perception ...................................................................................... 79

3.8 Conclusion .......................................................................................................80 Acknowledgments .................................................................................................... 81 References ................................................................................................................ 81

The concept of food quality differs at each stage of the food system. What de nes quality at the production level is not the same as quality at the manufacturing level, and quality will differ once again in the eyes of the consumer. Food quality perception is primarily involved with the consumer, and judgment of quality will vary signi cantly among people.