ABSTRACT
The success of a commercial company depends greatly on the success of its Web site. A successful Web site is a well-structured Web site. The Web site is well structured from the user’s point of view if it contains services that satisfy users’ needs, if user navigation is simplified, and if the user can reach the target page in a short time without the need to make any search or to guess where the target page is. On the other hand, from the point of view of the Web site owner, a Web site is well structured if it participates in increasing the company’s overall profit, if it increases the user’s trust in the company and its products, and if it participates in supporting the company’s marketing strategies. A great deal of research has been done to cover different Web site
6.1 Data Mining for Web Site Design Improvement ............................................95 6.1.1 Data Mining in the Maintenance Phase
of Web Sites (Web Mining) .................................................................96 6.1.1.1 Web Usage Mining ................................................................96 6.1.1.2 Web Content Mining .............................................................97 6.1.1.3 Web Structure Mining ..........................................................97
