ABSTRACT
We all make decisions. Sometimes we make them without much thought, and sometimes we spend a lot of time analyzing. For example, the decisions made by a batter in a baseball game are taken rapidly, possibly based on information on the pitch as well as other information such as the style of the pitcher, weather conditions, and the state of the game. On the other hand, the decision made by Intel to site a new manufacturing facility in South Korea was taken after considerable analysis. Such an analysis may have considered market conditions, price and margin expectations, cost characteristics, currency expectations, country risk, technology trends, as well as the possible actions of the competitors and the governments.
