ABSTRACT
A typical consumer can shop in a variety of places ranging from retailers to e-tailers to automatic vending machines and even the home (in-home sales). e results of distribution can be seen on a daily basis. Yesterday, you may have purchased petrol from a garage, a gift at Harrod’s, and a book from Amazon.com. Each one of these items was brought to you through a channel of distribution. With the advent of technology, consumers can now act across multiple channels, calling, clicking, or visiting.
