ABSTRACT
In Chapters 4 and 5, we reviewed the loss of PVO’s monopoly in safflower, the emergence of many competitors, and the transition of safflower oil’s primary role from industrial products to food use. For all of the problems it was facing in the early 1960s, PVO was still operating from a position of strength in many fields, and Rocca Jr. tried his best to keep the company growing and strong.
