ABSTRACT
In the area of product form, heavy-duty liquids (HDL) were still growing steadily at about 5%/yr. The HDL market share was about 30% at that time.
Multifunctional high-tech products, defined as built-in bleach, fabric softener, or both, antistatic, stain and odor removers were beginning to appear and were predicted to become a permanent feature of product technology. The consensus was that multifunctional products would continue to be a growing segment, but would not displace separate products because many consumers would still want to keep control of the use of extra ingredients.
