ABSTRACT
The Asia-Pacific area has a population of nearly 1.7 billion, about one-third of the world’s population. At present, the per capita consumption of detergents in this area is still lower than that in Western countries. However, since consumption of detergents is expected to grow substantially in such populous countries as China and Indonesia, the Asia-Pacific area is one of the most important and promising markets in the world. In this paper, the market situation and the recent trends in detergent technology in the Asian and Pacific countries are analyzed and future technological trends are previewed.
