ABSTRACT
This means that we must redefine the European detergent market. Beyond the 433 million inhabitants of Western Europe (Turkey is included in this figure), the market now includes 125 million Southeastern Europeans and an additional 180 million or so in the European part of the former USSR. Although the consumer potential increased by 70%, the actual increase in market volume was considerably less. In 1992 Western Europe, as defined above, consumed approximately 9 million metric tons of detergent and cleaning products (not including specialty products for household care).
