ABSTRACT
Now that you’ve come up with the greatest innovation the plant tissue culture and biotechnology universe has ever seen, what can you do to make sure that it gets into the hands of real people? Like many other imponderables, the answer depends on your perspective. Of course, the scientist thinks that business components are relatively mundane and should be utilitarian and subordinate to the technology. The business men and women often want to box up scientists and to keep them in the laboratory and out of trouble. Finally, investors who come up with capital to drive development are a mixed bag, but generally assume the science is great and are looking for a star team that works well together with both business and science elements.
