ABSTRACT
Learning is accepted as a source of competitive
advantage, but the methods involved in achiev-
ing this advantage are not specified (Ghosal 1987,
Edmonson &Moingeon 1998). No research has so
far been conducted to study how individual learn-
ing affects the competitiveness of architectural
design firms. The study reported in this paper is the
first study that has adopted the use of factors in
the study of the effectiveness of the learning proc-
ess of professionals in architectural design firms.
The research seeks an understanding that outlines
how learning processes happen in individual pro-
fessionals employed by architectural design firms.
It attempts to develop a model that describes and
