ABSTRACT
Companies are increasingly finding themselves having to ensure that their products and services are accessible and inclusive, or else be exposed to the possibility of liti gation and damage to their brand reputation. However, the adoption of inclusive design within industry has been patchy at best. While there are undoubtedly com panies that have yet to be persuaded of the merits of inclusive design, there is a growing number that want to design inclusively, but do not know how to set about doing so (Keates and Clarkson, 2003).
