ABSTRACT
Seeds of agricultural crops, whether produced by farmers or seed companies in special areas, follow many paths from the producer to the planter. The marketing offield crop seeds may be simple or complex with one or several contributive functions. The simplest marketing cycle is completed when one farmer sells seeds to a neighbor. Millions ofpounds of seed move in this way. Most seed distribution, however, calls for a more sophisticated chain ofevents. Much of the seed produced outside its major area of use is not sold directly and must enter the marketing channel similar to that illustrated in Figure 1.
