ABSTRACT
In 1992 I designed a callback system using AT&T products and sold by AT&T salespeople, which only further confused the issue of the legality o f call back. Callback, with its gray market technology, offers a considerable reduc-
n t e r n a t i o n a l C o mpe t i t i v e T e l e i on s
tion in cost to overseas callers, and high revenues and margins to service providers. By 1995, when The International Callback Book, An Insider’s View was published, callback had achieved over $250 million in annual revenues. A drop in the bucket percentage wise, but a highly visible demonstration of the virtues of free market competition. That book, and callback, received a lot of atten tion, and was discussed, and presumably, “ cussed” around the world. I became a hero, or a heel, depending on your point of view.
