ABSTRACT

BANKING The life of an in-house telemarketer is not easy. Often you are limited

to clients within your company, but your clients are free to choose an out­ side telemarketing agency.

That's the way it works at the telemarketing center for one of the nation's largest banks. To keep pace with even the most advanced outside agencies, this telemarketing center has tapped into some very sophisticated technolo­ gy by installing a software and computer/ACD integration system from NPRI.