ABSTRACT

The company’s model for customer service was similarly quaint. Suffice it to say that there wasn’t one to speak of, and that wasn’t unusual in 1986.

W hat the internet has done, I think, is in one sweeping wave change all the rules for conducting business. There are now alternatives for how to work, where to work, how to communicate, how to inform oneself and one’s customers. The customer too has choices (maybe too many). Surely there are many people and companies operating on the old model, but they are now being replaced because they are not competitive.