ABSTRACT
Logistics is all o f the activities that are involved in the management of product movement from the moment the product is finalized on the drawing board until the time it’s in the end-user’s possession. Its partner, fulfillment, is the back-office systems that provide the link between the customer experience and the actual physical delivery o f goods to the cus tomer. This includes inventory management as well as order capture and management and reconciliation, and sometimes even customer service is brought under the fulfillment umbrella.
