ABSTRACT
There are a number barriers to the success of any endeavor in life. At the root of most of these barriers is motivation. You can see this in your profes sional and personal life. There is an old saying that 90% of success is atti tude. But what really is this thing we call attitude? Take away all of the be havioral theories and concepts, and it primarily equates to how you perceive something or feel about something. It is your mind-set. Motivation is a funny thing to deal with and a difficult issue to understand because there are so many variables and most of them are intrinsic values. For years, safety practitioners have wrestled with motivation, particularly how it affects a per son’s ability to apply safe work behaviors.
