ABSTRACT
When Gottlieb Daimler and Karl Benz built their first automobile in 1889. the vehicle they built looked more like a horse-drawn carriage than a motor car, and for decades to come, these 'horseless carriages' simply mimicked the design and appearance of the era that had come before. Daimler and Benz were bringing new technology to solve an old problem without realising that the technology itself was going to make such a fundamental change to transport that they could just about forget everything that had ever been developed to support horse-drawn transport, and start again with a clean sheet. Of course, it wasn't all due to a lack of imagination on their parts. They had the infrastructure of carriage-builders and wheelwrights and component makers and potholed roads to deal with, so maybe it was natural that their first instinct was to add their new technology to what was already there.
