ABSTRACT
The global crisis of sustainability is a direct result of an economic system that has not kept up with the realities of this new century. On a macroeconomic level, this fundamental problem is embedded in the way we measure national and global economic success: gross domestic product (GDP) and global product (GP), respectively, which represent the value of market-traded goods and services produced in an economy. As goes our macroeconomic view of the world, so goes the microeconomic view. Business and industry measure their success in the same fundamental way. By examining the flaws in GDP, we can see the essentials of a solution: decision making that balances environment, society, and economy.
