ABSTRACT
In the advanced information society of the 21st century with its communication infrastructure of computers and networks, it is crucial to enhance sollware that utilizes these technologies, that is, digital content. Among such content, various Japanese kawaii characters such as Hello Kitty and Pokemon have become popular all over the world, suggesting that the allure of Japanese cuteness can be attained worldwide. However, since few studies have focused on the kawaii attributes of the interfaces of interactive systems or other artificial products, we focus on a systematic analysis ofkawaii interfaces themselves: kawaii caused by the attributes of such interfaces as shapes, colors, textures, and materials. Our aim is to clarify a method for constructing a kawaii interface from the research results. Kawaii is one of the important kansei values for future interactive systems and industrial products.
