ABSTRACT

The objective of this study is to identify the changes in emotional relationship in different stages of the product interaction. The premises are based on the grounds of Woolley (2003), which links the different types of pleasure elicited by products at each stage in time, promoting different interaction. To evaluate these differences, subjects were selected according to the desired user profile. This group is undergoing evaluations in four different moments of contact with the new washing machine. The results are displayed by a vector representation timescale containing the different stages of interaction and the corresponding emotions outsourced.