ABSTRACT
We describe a system called the Target Audience Simulation Kit (TASK) that is intended to help marketing departments better understand their target audiences and develop more effective persuasive messages. We describe the relevant literature related to persuasion and marketing, and how we have incorporated cognitive theories and related methods into a computational framework to model target audiences and their responses to different messages. We describe the current capabilities of the system, challenges in building such a system, and future work.
