ABSTRACT
This research leads towards culturally-based design and shows how user concepts can be organized. In this context, we study cultural differences in categorization and classification by means of card sorting experiments in combination with observations and interviews. The analysis of data collected in Pakistan and UK reveals a number of differences between Pakistani and British participants as to how they classify every-day objects. The differences found suggest a number of design solutions for cultural inclusion. Therefore, the possible solution is to represent these differences by developing an interaction design obtained from local knowledge. It will allow user to explore effectively in comparison to a non-cultural based interface.
