Modeling cultural and personality biases in decision-making

Cultural, personality, and affective biases in decision-making are well documented_ In this chapter I describe an approach for modeling multiple decision biases due to trait (cultural and personality) and state (affective) influences, within the context of a symbolic agent architecture. The approach provides a uniform framework for modeling both content and processing biases. in terms of parameter vectors that control processing Yvithin the architecture modules. The associated simulation environment enables the modeling of a wide variety of decision-makers, in terms of distinct profiles, and the approach lends itself to exploring alternative mechanisms mediating decision biases.