ABSTRACT
In the economics oftoday's world, global interactions are becoming more expansive and necessary. Bow we communicate with each other and make decisions across cultures is crucial to the success of organizations (Sue, 2008). In the world of crosscultural decision-making, our choices and behaviors are shaped by the cultural values within that environment (Yi & Park, 2003). Western European societies manifest primarily an individualistic orientation while many non-western societies prefer a more collectivist approach (Marm, Burnett, Radford, & Ford, 1997; Sanz de Acedo Lizarraga, Sanz de Acedo Baqucndano, Oliver, & Closas, 2009; Yi & Park, 2003). These two very different perspectives provide distinct frameworks by which individuals' function and process information. Furthermore, it is through this framework that information is interpreted and acted upon; in short, it is how decisions are made (Mann, Radford, Burnett, Ford, Bond, Leung, Nakamura, Vaughan, & Yang, 1998).
