ABSTRACT
This paper describes a research project dealing with the design of innovative internet based services for the Italian automotive market. The project has followed a twofold stream. The first one defined a relatively wide range of services with a potential interest, according to the technological, developmental trends and the specific needs of the Telco business sector. Meanwhile, there was a parallel stream that, through continuous confrontation with the users, and using a combination of user centred methodologies, allowed identifying, prioritizing and reshaping the services of real interest for the target users.
