ABSTRACT
The present chapter explores the broad area of color as it is applied to the soap and detergent industry. The author will try to give the reader an appreciation of the need for color, how the consumer perceives color, and a brief history of color in the industry. In addition, this chapter has the objective of informing those unfamiliar with colorant technology about the various choices the detergent formulator must consider. These choices require decisions on compatibility, shade, stability, performance, and safety. It is hoped that this chapter will offer useful guidelines for formulators incorporating color into their products.
